SimchaMinute buy Rabbi Avigdor Miller
Sometimes in Shemoneh Esrei, or in any place in the tefilla (prayers), when you say the word atah (You), stop on the atah and think a little bit about that word.
You’re saying You to Hashem.... You’re talking to your father. ... Once in a while we should utilize that opportunity when you say atah, You. It’s a powerful word. — Seven Objectives of Tefillah (#864)