You Are Talking to Hashem

SimchaMinute buy Rabbi Avigdor Miller

Sometimes in Shemoneh Esrei, or in any place in the tefilla (prayers), when you say the word atah (You), stop on the atah and think a little bit about that word. 

You’re saying You to Hashem....  You’re talking to your father. ... Once in a while we should utilize that opportunity when you say atah, You. It’s a powerful word. — Seven Objectives of Tefillah (#864)